Freedom Heat Pumps: New Leadership, Renewed Focus 

We’re pleased to announce the appointment of Graham McCracken as Managing Director of Freedom Heat Pumps. Graham brings more than 20 years of customer insight and strategic leadership experience, including over a decade at Certas Energy. His appointment marks the next stage of growth for Freedom since joining the Certas Energy family in 2022.

Since becoming part of the group, Freedom has expanded its product portfolio, strengthened operations, and built lasting partnerships with installers nationwide. With Graham at the helm, the business will continue that momentum, focusing on what it does best: renewable heating solutions that installers and customers can trust.

As Graham explains:
“Customers have always been at the heart of what I do. I’m not a technical expert, and I don’t pretend to be, but by building the right teams and keeping our promises, I’m excited to lead Freedom Heat Pumps in this next chapter of growth”

Freedom’s Role In The Energy Transition

At Certas Energy, our goal is to help the UK transition to lower-carbon, future-ready energy solutions. From alternative fuels to renewable heating, we’re committed to supporting customers with the products, services, and expertise they need to adapt with confidence.

Freedom Heat Pumps plays a vital role in that journey. Dedicated to heat pump technology since 2010, and trusted by leading brands, the business is central to our ambition of delivering smarter, greener, and more sustainable energy solutions for homes and businesses across the country.

Stronger Together with Certas

Since becoming part of Certas Energy, Freedom Heat Pumps has benefitted from the scale, resources, and expertise of the UK’s largest independent distributor of fuels and energy. Together, we’ve tightened up logistics, invested in delivery capabilities, and strengthened supplier relationships, ensuring installers get the right products, at the right time, with the right support.

As Graham notes:
“The support from Certas Energy has been instrumental. It’s allowed us to tighten up operations and focus on what really matters: providing top-tier expertise to our customers and a service we can be proud of.”

Shaping The Future of Renewable Heating

The UK’s renewable heating market is accelerating, and together with Freedom Heat Pumps we’re ready to meet that demand.

Freedom’s ambition is clear: to become the UK’s leading independent heat pump distributor. With our passion, expertise, and the backing of Certas Energy, we know it’s within reach.

By working together, we’re helping more homes and businesses make the switch to renewable heating delivering smarter, greener, and more sustainable energy solutions for the future.

At Certas Energy, our vision is to power businesses, homes, and communities with energy solutions that balance today’s needs with tomorrow’s challenges. Backing Freedom Heat Pumps is one of many ways that we’re making that vision a reality.

Find out more about renewable heating and how Certas Energy can support your energy transition on our Renewable Energy Solutions page.